Welcome to your Web Design
Think of your website as an ever-flowing river, new images, new articles, new ideas and you will have a great website. Along with good SEO your website will go far. Think of just putting up a website and leaving it alone and you will get nowhere. It will sit there and get stagnate just like a pond that has no flow in or out, the water turns stale. Web design and SEO is the same way. You MUST always keep working on it, just like a flowing river!