Digital Design

Should My Business Have A Responsive Web Design?

Should My Business Have A Responsive Web Design?

As the go-to solution for businesses today, responsive web design is vital for businesses that need a user-friendly interface and a straightforward system.

In today's age you must have a responsive website design As the go-to solution for businesses today, Responsive web design is vital for businesses that need a user-friendly interface and a straightforward system. If your company is still not taking advantage of the benefits of responsive web design, you may have already noticed a drop in the number of customers visiting your site. Confused and unhappy people won’t come back for a second round.   As a business owner, you will need to consider the cost and gain ratio of your operation. Responsive web design is a simple way to maximize your internet presence. Many clients start seeing visible results and their investment yields a worthwhile and quick return. Simply put, responsive web design is better than any other option available to website owners. Responsive web design is crucial for the majority of business owners. It allows users to easily and quickly find what they are looking for on your website. The important elements of your website will be available on a smart phone, appearing as fully functional mobile versions of the original. Offering all your services to mobile users frees your customers from the restrictions of a PC or laptop. It places your services at their fingertips. In contrast, if a customer visits your site on a mobile phone, only to find it not accessible or user friendly from their platform, they will likely move on and look elsewhere for their needs. It’s no mystery that unsatisfied customers are bad for business, but just as important is the unsatisfied search engine! Google has recently confirmed what some have suspected for quite some time. Sites that are not optimized for multiple platforms, such as mobile devices, will fall down the ranks on their search engine. By basing their rankings on how useful a page is to the user, Google has veered towards multi-platform websites, leaving the old-fashioned pages in the dust. Your website might be perfectly relevant to the user’s search, but if a visitor can not access the content on your site easily, and across multiple devices, your page is likely to receive a less than ideal review. This, unfortunately, can result in your website being replaced by more user-friendly options. If a company page falls back to a second, or third page search result, you will have lost a very considerable amount of internet traffic. The majority of people are far more likely to investigate those pages that show up on the first search page. Furthermore, google has previously pointed out that companies with a single responsive website, rather than a single standard website and one mobile friendly version, are far easier for their bots to discover. A single URL is simply easier to find, and if it is easier for a google bot it is easier for the customer. If your site is set up with responsive web design, and ready to cater to mobile customers, you will have access to a multitude of tools and apps such as the click-to-call button. This will enable a web user to call your company with the touch of a button. Potential customers can also read reviews, find your location on google maps, get directions, and so on. These needs are fundamental to users today and offer ease of access to all users across many platforms. Branding is one way in which we build relationships of trust with customers and keep them coming back for more of the same. This is relevant to responsive design for a couple of reasons. First, people will feel unconfident on a website they can not easily navigate. Second, in order to have a uniform brand you will need responsive design to produce a consistent web appearance. In the markets of today, there are only a handful of reasons why any company should choose to stick with a static design on their website. If you do not rely on web traffic to drive sales, or if you have few competitors, you may not require responsive design. For most everyone else, however, if you want to stay ahead of the game, responsive web design is the best way forward and the only way to compete with the world.

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