Let’s all ask ourselves a few questions. How do businesses get introduced to new customers? Via their website! How do these same companies educate their potential customers?
Let’s all ask ourselves a few questions. How do businesses get introduced to new customers? Via their website! How do these same companies educate their potential customers? Through their website. How can your company generate more sales leads? Through your website. As you might have guessed, the company website is simply the most valued tool in the business world today. It is the point of contact for clients, consumers, and potential visitor converts. Survey statistics show that if the number of landing pages is increased, the increase in lead generations goes up by 50% in most cases. This is why, when building a responsive website, we strive to create landing pages that generate value for every single reader and viewer. By giving the user more convertible content offers, and not just options, we offer a quick and easy way to draw them in. Whereas one or two landing pages may have been sufficient in times past, present-day scenarios demand most websites have anywhere from ten to fifteen. These pages need to provide useful content that will convert users into consumers. Simply put, the more conversion opportunities you create, the higher likelihood of users turning into buyers. Personalized CTAs The aim of every good website is to change every visitor into a customer. Companies in the know will testify to the effectiveness of consistent blog posts as a reliable avenue to attract new viewers. The real question is this. How does a blog post take a visitor and transform them into a regular user? The answer to that question is CTAs. Due to this simple reality, another main focus of designing your website would be to create a blog, post consistently, and attach CTA. While some websites will request a subscription in a generic format, we advise against such things. We recommend that your CTA button be personalized. When the appropriate call to action is presented to the proper users, conversion rates skyrocket. As an example of well-planned usage of CTA could be offering a free download or eBook to a new visitor, while a new lead might receive a free ranking assessment. Two different people, thus two unique CTAs. This kind of tailored approach increases the likelihood of converts. So always remember, post on your blog regularly, and always have custom-tailored CTAs! Relevant Topic Buttons Users want to see relevant topics to discuss and read about. Placing these conversation points on each page or post is a simple and reliable method that is proven to show positive results. Only when this strategy is employed incorrectly, which happens a surprising majority of the time, do we see it failing utterly. To explain further, let’s say business posts their article talking about social media marketing. They discuss methods, the how-to side of things, and proper leverage. At the conclusion of their topic, they place their CTA which allows the reader to download secret tips to SMO. In this scenario, the chances of the reader actually using it are raised tenfold. In contrast, if the CTA is simply a link to the steps of building a website, the reader is not likely to utilize the resource. It’s a simple equation, really. Readers will access a content offer that is pertinent to the topic discussed more frequently than they will show interest in non-related content. The key is relevancy. Strategic Exit Offers It’s a simple fact that many consumers consider exit offers to be intrusive and annoying. They still remain a valuable tool, however, when building an effective website. The key is to limit these types of pop-ups to pages that are known to have low conversion levels. As always, use these pop-ups to offer pertinent information that is directly related to the page being viewed. In addition, do not request lengthy details. A simple and brief query as to their exit intent that is quickly completed is the most effective way to drive traffic. The Ultimate Goal The end goal here is to increase website traffic. Landing pages are the chief element used towards that end. A professionally designed landing page is an effective lead generator. It possesses content that your viewers want. It then allows the action to be taken while remaining free of any non-essential distractions. Businesses that want to be successful need to take these steps and implement these tactics to the best of their ability. This will help them increase traffic to their page and upsurge conversion rates. If a site fails to do these things, it will fail to retain customers. The old customers will dwindle, and the potential customers will turn elsewhere with their needs. The effect of such things can be far-reaching and include anywhere from a few leads per month all the way up to hundreds. So always keep in mind, every company, service, or product with a good site will include multiple elements. Since the user base will differ greatly, so should the site. The hope is to communicate to each specific individual in the audience is pertinent content as opposed to trying to mass target the public as a whole. Finding web design services in Chennai that stick to each of the above-illuminated web design principles is hard. RedTalkers Web Design & Development SEO is one of the few that caters to every one of these principles. We know that the users of today demand instant gratification. Therefore, we build sites that are easy to use, which leads to more conversions of businesses. Our team ensures that in the first few seconds of landing on your website, the viewer is hooked. With little things like removing extra buttons, headers, and colors, we design a site that stands out from the crowd. It is why our eCommerce website development services are praised consistently. Get to know how we address the unique requirements of your visitors and put them in practice through our website. Alternatively, you can give us a call to get more information on web design principles. Have a project for us? Let's Chat