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Let’s face it your site’s most vital component are the visitors who spend their time browsing your pages. the themes of Ethnography and to a greater extent sociology are based round the got to understand your audience. It involves collecting meaningful data through studies and research so as to work out the optimal design for a site. While you'll think people are all relatively an equivalent the cultural differences within us have effects within the way our designs are perceived. It’s worth learning about sociology even in only a fundamental level.

Author - Richard Baker
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