Design and SEO Terms

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Glossaries

Term Main definition
Zipping

Finally, we come to the last letter of the alphabet and what other choice would fit into this section except zipping (or file compression). the power to scale back bandwidth consumption has many benefits, including reduced data transfer costs, faster page loads for the visitor and, when combined with caching, reductions in HTTP requests. Knowing the way to optimize your content and code is one thing, but having the ability to squeeze all unnecessary byte from your images and knowing the way to carefully balance the standard and file weight is critical also . Learning to optimize website assets is an important skill which no budding web designer wants to be without.

Author - Richard Baker
Hits - 36
Yes

Web design and development is usually made from a series of choices. Knowing the way to say “no” is sort of a crucial ability to realize . Knowing when to mention yes” is, too. While this might seem a rather woolly inclusion on our list, if you think that about once you produce an internet site , you constantly affect micro-decisions, and thus, your ability as an internet designer is essentially supported how you create judgments and decisions. While it remains a crucial a part of our job — can we take that client? Should i exploit PHP? Does it degrade gracefully? — learning about decision-making techniques and incorporating a judgment process together with your projects is as critical of a skill to find out as code, content, design or theory. Bad decisions cause a poorly built sites and good decisions prevent time, money and stress.

Author - Richard Baker
Hits - 33
XML

A language that has numerous purposes, yet gets pushed to the wayside regularly in our industry, is XML. Being more flexible than HTML in syntax, it’s almost sort of a Swiss Army knife in its unique and multi-functional purpose. utilized in numerous aspects of the online — from software UI settings, non-SQL local databases, public APIs of third-party services like Twitter’s, Sitemaps, and syndication formats like RSS — it’s become a mainstay of web development. curiously enough , while XML is so durable, it’s not generally considered a core requirement to understand . However, remember that with the online constantly evolving, the necessity for XML is merely likely to extend to deal with our diversifying data needs.

Author - Richard Baker
Hits - 34
Web Standards

The letter “W” could represent numerous things on the planet Wide Web that it became a tough option to decide which item to debate . However, the thought of web standards underlines a core principle that a lot of in our industry care for . Knowing the varied languages and standards (and how they work) are some things that everybody within the field professionally should be conversant in . Every language used on the online , from HTML to Python, has its own set of specifications that outlines recommendations and best practices on how the language should be used (and in what context). Following these standards are often tricky because it requires tons of reading, patience, and motivation, but if you would like to master a language like HTML, CSS, or Ruby (on Rails), you’ll need get wont to following standards and keeping your knowledge current.

Author - Richard Baker
Hits - 32
Visitors

Without site visitors, what’s the purpose of a website? you'll have the foremost awesome website within the universe with mind-blowing content that unravels the secrets of your time traveling, but if there’s nobody reading it, your site may also not exist. While to not detract from the importance of content, a critical skill of design is to urge eyeballs on your site (and keep them there). Many aspects of user-centered design specialise in encouraging community involvement because it identifies the necessity to emotionally tie people to a site. However, beyond the social aspects, it’s also useful to spot your visitors and work with them to form an internet site better. This ties in quite nicely with the topic of sociology, ethnography and empathy.

Author - Richard Baker
Hits - 41
Usability

Ensuring that your web designs are user-centered and user-friendly is sort of a challenge, especially when designing for a various spectrum of web users. Usability focuses round the notion that your users don’t want more problems, they need solutions — and it’s your job to offer them what they need as effortlessly as possible. With ties to interaction design, accessibility, information architecture, user experience, human factors and more, the expansiveness and significance of usability in modern web design needs not be underscored further.

Author - Richard Baker
Hits - 34
Typography

With @font-face gaining more widespread support, and standards for web fonts like WOFF being involved , the past restraints on web typography are slowly dwindling . But as Peter Parker’s uncle warned, “with world power comes great responsibility.” With the increasing number of the way we will design type on an internet page, the necessity to know typography has become a way more significant a part of an internet designer’s job. If you don’t have already got a working knowledge of fonts and typography, now's the time to start . Not only does it have important implications in design and the way content is portrayed visually, but also it'll ultimately offer you added levels of control over page aesthetics.

Author - Richard Baker
Hits - 32
Server-Side

JavaScript’s an excellent client-side language, but server-side scripting is additionally essential to modern websites. It does everything else that client-side scripting can’t (or shouldn’t) do. Saving user input, retrieving and processing database data, and page templating are but a couple of fundamental samples of what proportion server-side scripting may be a a part of our products. Obviously most of the people are going to be conscious of server-side scripting in some form, except for beginners to the entire backend business-logic arena, it’s valuable knowing even just the fundamentals of what server-side scripting can neutralize order to understand the chances and limitations.

Author - Richard Baker
Hits - 30
Readability

If there’s one thing that's repeated to you Buzz-Lightyear-style (i.e. “To infinity and beyond!”), it’s the notion that “Content is King.” Without content, your website is worthless. And content isn’t just text and articles like the one you’re reading now. It’s an internet app’s marketing copy, it’s a call-to-action button’s choice of words, it’s the superbly placed video demo, or that awesome infographic that takes advantage of visual learning. As such, ensuring that you simply make your content as interesting, readable and as user-friendly as possible may be a sure thanks to encourage regular visits. a part of readability is that the subject of data design, laying out your content during a manner which will appeal to your visitors. having the ability to style and code an internet site are important, but so is usable content.

Author - Richard Baker
Hits - 31
Quality

An important a part of any business is that the concept of internal control . Being a successful designer means you would like to be passionate and caring of your craft. In such a highly competitive market, the necessity to take care of a group of standards, do what’s within the users’ best interests and ensure what you produce meets requirements is significant . Whether you're a designer or coder, the power to not just follow specifications, but also to line your own ideals, is deserve attention. Whenever I produce an internet design, I even have an entire compendium of checklists and requirements that it must meet before the project is given the ultimate “all clear.” It takes a touch of your time to develop some decent standards for your own work — and it's to be a private initiative. However, once you've got , you'll still evolve and refine your processes, not only saving time, but also ensuring that you simply build a solid reputation for yourself as someone who cares about their work’s quality.

Author - Richard Baker
Hits - 33
Psychology

Of all the areas associated with user experience design, psychology is perhaps amongst the foremost interesting and useful. Everything an individual does on the online relates to the way they behave and think. Knowing the way to engage thereupon behavior will allow you to maximise the success of your web designs. If you haven’t really thought much about psychology and you’re designing sites for a living, it’s really worth learning about psychology, a minimum of at a basic level and in ways in which relate to style . for instance , you'll study how Gestalt psychology are often applied to Web Design. Most aspects of design and what we define as beauty is depicted through psychology, as are the ways we will “train” visitors to become familiar with a specific interface.

Author - Richard Baker
Hits - 32
Objectivity

Often, web designers make the error of making experiences that reflect their preferences instead of the users’. Who can blame us? It’s hard to be empathic toward your audience if you’re not one among them. Remaining objective and handling the roles you undertake professionally may be a skill that doesn’t accompany a manual, but nonetheless must be learnt. Before you start producing an internet site , you would like to understand what you’re producing, why you’re producing it, and who’s getting to use it. Research, designing by numbers, knowing general usability guidelines and understanding the way to collaborate effectively are but a couple of things that are involved in creating web designs objectively. Not letting your own biases take hold of a project will often allow you to form logical considerations that empathize with the greater needs of your clients and users.

Author - Richard Baker
Hits - 30
Navigation

Another essential component of web design is that the concept of navigation and knowledge architecture. an internet site may contain hundreds, if not thousands, of pages and this presents a challenge of the way to make sure that people can find what they're trying to find . Knowing the way to organize and structure information may be a critical skill to find out . Evaluating the worth of (and using) things like breadcrumbs, search features, and content categorization may be a significant a part of the online design process.

Author - Richard Baker
Hits - 31
Metadata

One of the foremost underestimated elements of web design (which few people give much thought to) is that the notion of metadata. Essentially, the concept behind the topic is to supply materials that describe the information’s content (data about data). Within the constructs of the online , a number of the foremost documented uses for metadata are Meta tags, RDF data and purpose-built microformats. By including metadata in your documents, you'll not only describe your pages in such how that they will be better indexed by web spiders (like how libraries have indexes to seek out the book you’re looking for) but you'll also markup the knowledge on a page during a way that provides them added meaning and utility. An example of are often "> this is often how a vCard can be coded for browsers, apps (such as an email client) and services that are set to acknowledge the convention.

Author - Richard Baker
Hits - 37
Limitations

Though web technologies quickly evolve during a relatively short period of your time , web designers will always have limitations within the things they will do on an internet page. Limiting factors also can be non-technology-related, like a person’s skill and a project’s budget. While the online is evolving, it’s still relatively young and can’t do everything we’d love it to (even once we push the boundaries quite often). handling limitations, of the way to overcome constraints, is an important a part of being an internet designer. Education, experimentation, and knowledge play an important role to the advancement of your career. Even the foremost established professionals require an open mind and therefore the seed of doubt in what they already know in order that they will keep pushing forward and stay before the curve.

Author - Richard Baker
Hits - 37

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