The goal of every marketing campaign is to increase brand recall.
One of the simplest, yet most effective ways to do this is by utilizing a logo. A logo is easily recognizable by consumers in seconds and doesn’t even require the conscious effort of reading a single line of text. Make sure your logo is on every single piece of communication. Intelligent web designers will utilize your logo on every page, pop-up, and window. This type of strategy ensures that your target audience will be exposed to your brand regardless of the medium.
If a webpage lacks this uniformity it can cause confusion and distrust in visitors. Poor designs such as these can portray the feeling that something is off mark with the company, or that they have a certain level of incompetence.
With website design it’s all about engagements! Not just engagements, but positive ones. If users are left with an uneasy feeling or negative impression of your brand, engagement goes down. We seek to engage the users with layout, font, logo, and all aforementioned approaches. These things, combined properly, will lead to an appealing page. This motivates viewers to explore and engage. Beautifying your website is the first step to increasing engagements.